Senco Gold names Madhumita Sarcar, Sunita Kaushik as regional brand ambassadors
Senco Gold & Diamonds has named Bengali actress Madhumita Sarcar and Assamese actress Sunita Kaushik as its regional ambassadors.
With this association, Senco aims to strengthen its visibility and customer connect in east and north-eastern states of India. While Sarcar will promote the brand in West Bengal, Kaushik will endorse it in the north-eastern states of Assam and Tripura.
Commenting on the association, Joita Sen, director head design and marketing at Senco Gold & Diamonds in a statement said, “With a legacy of more than five decades and roots in the east, it was a natural choice for us to on-board regional brand ambassadors for West Bengal and Assam as part of the first phase of our “Hyperlocal” strategy. We are delighted to have leading ladies of the cine world - Madhumita Sarcar and Sunita Kaushik as our brand ambassadors. I am sure our customers in the region will like and connect with our campaigns planned across platforms like print, outdoor, digital and TV featuring the two celebrities."
Madhumita Sarcar said, “It is an honour to be associated with a brand like Senco Gold & Diamonds, which has a legacy of over five decades in the jewellery business. The campaign is beautifully planned and executed which brings out the essence of Bengal beautifully."
Sunita Kaushik added, “This is my first brand endorsement in the jewellery category and it is my absolute honour to be on board with such an esteemed brand name, the collection of the brand is something that I personally like and I am more than happy to represent this brand in the North East for the brand.”
Senco Gold had recently received Rs 75 ($10 million) in investment funding by a private equity fund manager sponsored by the Oman Investment Authority and State Bank of India.
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