Senco Gold launches its first men’s jewellery collection ‘Aham’

By

Maverick Martins

Published
Apr 18, 2019

Senco Gold and Diamonds, the largest jewellery retail chain in Eastern India has entered the men’s jewellery segment with the launch of its first exclusive men's jewellery collection ‘Aham’.
 

The ‘Aham’ collection was launched by cricket players Lockie Ferguson, Matt Kelly, Sandeep Warrier and Rinku Singh from the Indian Premier League side Kolkata Knight Riders.
 
The collection comprises of rings, bracelets, cuff-links, ear-studs, chains, and pendants in diamond, gold and silver. It has been priced from Rs 2,000 ($30) upwards.

Commenting on the launch, Suvankar Sen, executive director at Senco Gold & Diamonds in a statement said, "We are delighted to launch our new range of Aham collection, which has been designed especially for the cosmopolitan man; urbane, dignified and grounded.
 
"It's a great opportunity for the brand as Bengal's biggest and India's fastest growing jewellery chain, to explore the trend of fashionably premium men's accessories, which is still a signature for the men of honour going by its ancient roots, and reinforce our association with the men in action on the 22 yard – the Kolkata Knight Riders," he added.
 
Senco Gold and Diamonds is one of India’s top jewellery retailers and has 91 stores across the country. It also exports gold and diamond jewellery to the Middle East, Singapore, UK, and the U.S.