Senco Gold & Diamonds enters digital gold segment

By

Maverick Martins

Published
Sep 8, 2021

Jewellery retail chain Senco Gold & Diamonds has announced its entry into the digital gold segment with the launch of its online gold transaction platform named ‘DG Gold’.
 

With the launch of its online platform, Senco Gold will offer digital gold to its customers provided they have a valid PAN card/form 61 and a bank account in their name.
 
The DG Gold platform will allow customers to convert their online gold purchase into physical gold in the form of jewellery at over 116 retail outlets of Senco Gold & Diamonds across India.

Commenting on the launch, Suvankar Sen, CEO of Senco Gold & Diamonds, in a statement said: “We are proud to introduce an online gold transaction system to our esteemed customers through our platform DG Gold. Our platform DG Gold gives our consumers the flexibility to create value and wealth which is secure and simple.”
 
The Kolkata-based Senco Gold and Diamonds is one of India’s top jewellery retailers with over 116 stores across the country. The brand also exports to countries like the U.S., UK, Singapore, and the Middle East.