Senco Gold launches campaign with Kiara Advani, Sourav Ganguly for Dhanteras

By

Maverick Martins

Published
Nov 1, 2021

Jewellery retail chain Senco Gold & Diamonds has launched new campaigns featuring actor Kiara Advani and ex-cricketer Sourav Ganguly to boost sales of its jewellery during the Dhanteras festival.
 

The Dhanteras campaign is a continuation of the brand’s earlier campaign ‘Now Is the Time’ and
will run across digital mediums.
 
Senco Gold has witnessed strong sales during the festive season witnessing a 20 percent growth over last year and expects the trend to continue in the coming months.

Commenting on the campaign, Suvankar Sen, CEO of Senco Gold and Diamonds, in a statement said: “This year's jewellery buying trend has been about living life large. After two years of mental anxiety and challenges, customers want to spend and invest in jewellery for happiness and asset building. We have seen larger pieces of necklaces in gold or diamonds and statement pieces of bangles, earrings, and rings getting sold. Sales are expected to get back to pre-Covid levels, with an increase of 15-20 percent from last year.”
 
“Kiara Advani, our new brand ambassador has launched a new design range and through the campaign ‘Now Is the Time’, we are encouraging everyone for a return to normal and time to plan to buy jewellery this festive season for a healthy and prosperous future is now,” he added.
 
The Kolkata-based Senco Gold and Diamonds is one of India’s top jewellery retailers with over 116 stores across the country.