Published
Dec 17, 2018
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Seller body seeks government intervention to curb fakes

Published
Dec 17, 2018

The All India Online Vendors Association (AIOVA), a body representing sellers across the country has sought government intervention to curb the sale of counterfeit products on e-commerce marketplaces.
 

Indian sellers seek government intervention to curb fakes - Instagram: @louboutinworld


AIOVA in a letter to the Department of Industrial Policy and Promotion and Consumer Affairs Ministry has cited the recent judgement by the Delhi High Court and requested the government to implement the guidelines laid out by the court.
 
Last month, the Delhi High Court in its judgement against e-commerce firm ShopClues has given directions to the company to disclose details of all sellers on its website, obtain a certificate from sellers on the genuineness of products, and also enter into agreements of authenticity with sellers.

The sellers are now hopeful that this judgement will help its fight against online counterfeiting.
 
 “Concrete pre-emptive action needs to be taken to keep counterfeit goods away from being listed. The government needs to get proactive and issue a guideline in line with the judgment and issue severe punishment for system override,” an AIOVA spokesperson said.
 
Online counterfeiting has been on the rise in India and a series of such complaints have been filed against leading e-commerce firms by various companies.
 
Recently, the Delhi High Court in another judgement had directed the fashion e-commerce portal Darveys.com to sell genuine products on its platform and ensure that the products sold by sellers are not fake.
 
Last month, notices were also issued to e-commerce biggies like Amazon and Flipkart for selling fake products by Drugs Controller General of India (DCGI).

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