Selected Homme signs Saif Ali Khan as its new brand ambassador

By

Maverick Martins

Published
Oct 1, 2019

European menswear brand Selected Homme, owned by Bestseller, has signed Bollywood actor Saif Ali Khan as its new brand ambassador for the Indian market.
 

The brand was earlier endorsed by Bollywood’s father-son duo Anil Kapoor and Harshvardhan Kapoor.
 
Selected Homme has plans to expand to multiple markets across India and is banking on the popularity of the actor to drive online and offline sales.

Commenting on the association, Vineet Gautam, CEO at Bestseller India in a statement said: “The premium menswear category in India is on the rise with men desiring to sharpen their personalities with bespoke styling and Selected addresses just that. We are delighted to partner with Saif Ali Khan as the unprecedented Selected Homme man and are excited to see how this relationship unravels.”
 
Speaking on the partnership, Saif added: “Selected Homme is an extension of my personality – sharp, understated and striking. Selected is committed to making every collection as sustainable as possible. I believe that’s investing in the future and I’m excited to see how our synergies merge and unfold.”
 
Selected Homme is owned by Bestseller, the Danish clothing company which operates brands like Jack & Jones, Only and Vero Moda. The brand is present in 15 countries through more than 2,500 wholesalers worldwide.