Selected Homme launches new campaign ‘Feel Selected’ with Saif Ali Khan

By

Maverick Martins

Published
Oct 13, 2022

Menswear brand Selected Homme from Bestseller has launched its autumn winter range with a campaign ‘Feel Selected’ featuring its brand ambassador and actor Saif Ali Khan.

The campaign has been launched with a digital film and supported by an omni-channel marketing campaign spanning out of home advertising, retail, content, events as well as digital and social.

Commenting on his association with Selected, Saif Ali Khan in a statement said, “I am honored to have been associated since 2019 with Selected Homme- a brand that speaks to my own personal style. Classic and evergreen pieces never go out style, and I am happy to team up with Selected Homme once again to bring the brand’s creative vision of timeless elegance to life.”

Vineet Gautam, CEO at Bestseller India added, “With the #FeelSelected campaign, we aim to bring contemporary menswear to the forefront as we strengthen our partnership with our brand ambassador Saif Ali Khan for four years in a row. Through this campaign, we are excited to showcase the new Autumn Winter’22 collection to our growing base of customers who value fashion that is classic, minimalist, and refined.”

Selected Homme is owned by Bestseller, the Danish clothing company which operates brands like Jack & Jones, Only and Vero Moda. The brand is present in 15 countries through more than 2,500 wholesalers worldwide.