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Published
Sep 18, 2018
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Seerat Virdi promotes sustainable fashion at Redress Design Award in Hong Kong

Published
Sep 18, 2018

The fashion designer Seerat Virdi who launched her brand Miesu over two years ago was chosen to attend the Redress Design Award in Hong Kong as a finalist and her collection is currently on show at an exhibition at the Mercedes Me Store.

Seerat Virdi represented India at the Redress Design Award - Redress Design Award- Facebook


The Redress Design Award is a Hong Kong-based sustainable fashion award organised by the NGO Redress that works to reduce textile waste in the fashion industry. This year, India was represented by Seerat Virdi, a Pearl Academy graduate who showcased a fashion collection that is currently on show in the award’s exhibition at the Mercedes Me Store until September 23.

Virdi’s collection used zero-waste techniques such as upcycling organza and using repurposed trims and threads. The collection also featured removable parts that could be attached to different garments in the collection to create a greater variety of looks and thus allow customers to have less pieces in their wardrobe without sacrificing style.

Virdi spent two weeks in Hong Kong for the fashion summit as part of a programme that involved the Redress Design Award finalists.

“During the two-week stay at the Fashion Summit in Hong Kong, I attended many workshops held by large-scale companies including SGS and the TAL group,” Virdi told the Times of India.

“They taught me about good and bad fabric, beginning and end of the production line, and insights into the sustainable fashion world.”

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