Secret Temptation expands women's fragrance offering with 'Bliss'

By

Isabelle Crossley

Published
Apr 20, 2023

Fragrance brand Secret Temptation has expanded its product offering and launched a new fragrance named ‘Bliss’. The brand partnered with influencer Kritika Khurana to launch the scent on Instagram and Khurana subsequently promoted it across social media. 

The new scent has launched on Flipkart, Amazon, and Secret Temptation's dedicated e-commerce store, Secret Temptation announced on Facebook. The Bliss scent has notes of Turkish rose, musk, geranium, and amber and is designed to be long-lasting. With a minimum retail price of Rs 699, Bliss is available in a 100 millilitre bottle with a pink colour scheme. 
 
“Bliss is aimed at women who exude confidence and exuberance, and it is meant to be refreshing, blissful, and ideal for everyday indulgences,” said McNroe’s head of business development Ankit Daga, Indian Retailer Bureau reported. “We are seeing a lot of traction on D2C and e-commerce and thus, decided to launch something for our online audiences exclusively.” 

Secret Temptation is owned by fast moving consumer goods business McNroe which also runs the brands Wild Stone and Heaven’s Garden and retails products including talcum powders and deodorants, according to the business’ Linkedin page.