Scentials raises Rs 25 crore from Unilever Ventures

By

Maverick Martins

Published
Jun 25, 2019

Scentials Beautycare and Wellness Pvt Ltd has raised Rs 25 crore ($3.6 million) in a series A round from Unilever Ventures, the investment arm of consumer goods giants Unilever Plc.
 

The company will use the funds to expand its product portfolio and strengthen its retail presence in the Indian market. So far, Scentials has launched Virat Kohli’s One8 brand in the fragrance category which was followed with the launch of skin care brand Arias with actor Lara Dutta.
 
Commenting on the investment, Jinesh Mehta, chairman at Scentials, in a statement said, “Since our inception, we have focused on making high-quality beauty products available at affordable prices to the consumer, and have already received great traction. This has been made possible through our strategic partnerships with top celebrities - both actors and sportspersons - whose personalities and presence resonate with consumers not only in India but also globally.”

Pawan Chaturvedi, investment director at Unilever Ventures, added, “Scentials is building a unique beauty brands studio platform that combines fast-paced innovations across beauty categories with endorsements from top tier Indian celebrities. The celebrity partnerships provide massive traditional and social media reach driving brand salience. We look forward to supporting Scentials in their growth journey.”
 
Scentials was co-founded by Jinesh Mehta and Mahesh Bhupathi. It manufactures and distributes products through multiple brands across fragrances, skincare, makeup, and men's grooming.