Scentials collaborates with Lara Dutta to launch skincare brand ‘Arias’
today Apr 16, 2019
Scentials Beautycare and Wellness Pvt Ltd has entered the women’s skincare segment with the launch of its new brand ‘Arias’ in collaboration with Bollywood actress Lara Dutta.
The actress has teamed up with Dr Geetanjali Shetty, a renowned dermatologist to create the Arias range. The Arias range consists of 11 products including facial toners, face washes and masks, serums, and day and night creams.
With Arias, Scentials is looking to establish its presence in the lucrative women’s skin care segment and banking on Lara Dutta’s popularity to give the brand the much-needed boost in the country.
Commenting on the launch of Arias, Lara Dutta, in a statement said: “Through Arias, I aspire to bring women closer to their own skin, prioritizing its care and embracing its true beauty. With Arias, I wish to drive the cause of beauty at its very essence. I hope Arias will inspire women to focus on their skincare, and celebrate their inherent beauty.”
Dr Geetanjali Shetty added, “Arias skin care products have been created keeping in mind the various challenges towards maintaining healthy skin. Arias products are vegetarian, paraben-free, have no harmful chemicals and are cruelty-free. We have used ingredients such as Neem, Matcha green tea, Pomegranate extract which are great for your skin.”
The Arias range will be exclusively sold online on Amazon and across multi-brand stores in the country. Scentials had earlier collaborated with cricketer Virat Kohli to launch One8 perfumes.
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