Savage x Fenty launches exclusive sleepwear collection to benefit the Clara Lionel Foundation
today Sep 22, 2018
In another vertically-integrated business move by singer and businesswoman Rihanna, her Savage x Fenty lingerie label has launched an exclusive collection to benefit the Clara Lionel Foundation (CLF), the entertainer's non-profit organization.
The limited-edition three-piece sleepwear capsule consists of a lightweight cotton tank top, a rose gold logo band bikini, matching cotton pouch and a satin robe. The collection will also feature a new logo meant to bring the two collaborators, Savage x Fenty and the foundation, together. Prices cap off at $68.
Profits from the collection will go to the CLF, which the singer founded in 2012 to support education and emergency response programs around the world. The non-profit regularly aids low-income countries by awarding scholarships and grants to students and funding healthcare advancement.
The foundation has previously engaged in fundraising partnerships with Dior, creating a Chimamanda Ngozi Adichie-inspired "We Should All Be Feminists" t-shirt, as well as with Parsons, where the non-profit worked with design students to aid children in Haiti.
In July, Rihanna's cosmetics brand Fenty Beauty also released a new highlighter which was sold to raise funds for the non-profit.
“This sleepwear set is stylish and comfortable," said Rihanna of the latest capsule in a press release. "But more than that, when you wear it you know you have taken a stand and given back to an incredible cause,”
Savage x Fenty will launch two pop-up shops to sell the collaboration, one in Manhattan and the other located inside Minnesota's Mall of America. Sleepwear from Savage x Fenty can also be purchased online at SavageX.com.
The new collection comes on the heels of the Savage x Fenty show at New York Fashion Week, which created a wave of media buzz for its size inclusivity, appearance of 9-months-pregnant model Slick Woods and controversial takeover of the fashion week's final slot, normally held by Marc Jacobs.
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