Sarafan to offer AI services to Indian fashion brands

By

Maverick Martins

Published
Aug 7, 2018

Sarafan Artificial Intelligence engine is looking to partner with Indian fashion brand for growth and currently in talks to offer their services to a host of leading brands in the country.
 

Sarafan AI was launched in the Indian market last year and its technology helps consumers identify clothes, shoes, accessories and beauty items in photographs on the Internet. Sarafan recognises products and redirects consumers to webstores, thereby helping brands to boost sales.
 
With the Sarafan technology fashion brands have an opportunity to create native advertising campaigns in online media and to attract targeted traffic: those users who follow the link in the widget are interested in a particular product and are ready to buy.

“Our strategy is to offer for Indian market simple but very smart advertising tool that can link media and fashion brands.  As of now, more than 350 fashion brands use Sarafan advertising tools, hundreds of them work in India, Sarafan Technology Inc. CEO Andrey Korkhov told FNW.
 
“We could work with the following brands through the CPA (Cost per Action) model: Shoppers Stop, Ajio, AliExpress India, Jabong, Zivame, Limeroad, Myntra, NNNow, Clovia, Biba, Max Fashion,” he added.
 
“For brands, Sarafan is a quality channel for attracting customers. Those users who follow the link in the widget are interested in a particular product and are ready to buy. It helps them acquire 96 percent new users with ROI of 86 percent,” he further added.