Sara Ali Khan to endorse Mamaearth's haircare range
Personal care brand Mamaearth has named Bollywood actress Sara Ali Khan as the brand ambassador for its haircare range.
With this association, Mamaearth plans to strengthen its presence in the haircare market in India and expand its customer base among the millennials.
Commenting on the association, Ghazal Alagh, co-founder of Mamaearth, in a statement said: “We are a brand founded by millennials for millennials. As a purpose-driven brand, we intend to serve a greater goal along with creating great quality products that are safe and effective. Sara is a voice that the youth resonate with and we strongly feel that she would be able to advocate the brand’s ideology and further our cause.”
Sara Ali Khan, added: “When Mamaearth approached me to endorse their haircare range and I got to know that their products are inspired by traditional recipes using natural ingredients, I knew I had to partner with this brand. I am excited to embark upon this journey and urge fellow millennials to choose the goodness of Mamaearth.”
Founded in 2016 by husband-wife duo, Varun and Ghazal Alagh, Mamaearth sells its products on major e-commerce platforms such as Amazon, Nykaa, and Flipkart. The brand also has a strong offline footprint, in over 2,000 multi-brand stores across 40 cities in the country.
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