Sanjay Dutt to endorse Villain Lifestyle
Men’s fashion and lifestyle brand Villain Lifestyle has signed Bollywood actor Sanjay Dutt as its new brand ambassador for the Indian market.
The brand will soon be launching a campaign featuring the actor across social media to strengthen its presence in the Indian market.
Commenting on the association with the brand, Ashutosh Valani and Priyank Shah, co-founders Villain in a joint statement said: “Unapologetic, unabashed and unafraid, Villain is made for the men who are true to themselves and their style, however twisted it may be. When we come to think of this, Sanjay Dutt is perfect for the Villain Lifestyle. We are ecstatic to have him on board with us and we welcome him here, at Villain Lifestyle.”
The men’s lifestyle brand Villain’s current product range includes perfumes, hoodies, and t-shirts. Villain plans to make deeper inroads in the fashion market by entering new product categories like footwear and accessories.
Villain is currently a D2C (direct-to-consumer) brand and exploring synergies with major e-commerce players to widen its reach in the country.
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