Sangeeta Boochra collaborates with Nitibha Kaul for ‘Vividh’ collection

By

Maverick Martins

Published
Apr 27, 2023

Jaipur-based jewellery designer label Sangeeta Boochra has collaborated with content creator Nitibha Kaul to launch a collection of silver jewellery titled ‘Vividh’.

The collection inspired by India's villages and its diverse cultural traditions includes earrings, necklaces, bracelets, and rings.

Commenting on the collection, Abhineet Boochra, co-founder of Sangeeta Boochra in a statement said, “The collection is a testament to the beauty of simplicity. It reflects the brand's commitment to keeping the craft alive while evoking the raw, natural textures and earthy hues that sit so well with Nitibha's vision towards the design.”

Nitibha Kaul added, “The pieces are built upon the idea of celebrating the feminine in oneself at all points in time. They are meant to be worn everywhere and complemented by everything. I have always admired the brand's exquisite craftsmanship and attention to detail. So, it's an honour to work so closely with a house that has such a rich legacy and heritage.”

Sangeeta Boochra x Nitibha Kaul's jewellery collection is available for purchase online and in select retail stores.

Sangeeta Boochra has a store network of 50 outlets and works with a network of 25,000 artisans from across the country.