Sanfe enters beauty category with launch of Sanfe Beauty
Sanfe, a feminine hygiene and skincare brand, has diversified its portfolio with its entry into the beauty space with the launch of Sanfe Beauty.
The brand has entered the segment with the launch of 25 new products for facial skincare and hair care.
Sanfe Beauty has been priced in the range of Rs 299 ($4) to Rs 500 and expects its affordable pricing to help it gain a decent share of the beauty market in India.
The products will be available on the company’s website as well as Nykaa, Amazon, and Flipkart.
Commenting on the launch, Harry Sehrawat, co-founder of Sanfe in a statement said, “We are excited to enter the space of women’s beauty with our new line of products. Our aim is to empower women and provide them with a solution to their varying skin and hair needs with Sanfe Beauty.”
Last year, Sanfe has raised a fresh Series A funding of $1 million to boost customer service, product development, and marketing. The brand retails its product selection from its dedicated e-commerce store as well as on multi-brand platforms including Myntra, Nykaa, and Snapdeal, among others.
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