Samar Lifestyle partners with Weyco Group for Florsheim in India
As part of the deal Samar Lifestyle, which is owned by the Sara Group, will have access to markets like Pakistan, Bangladesh, Nepal and Bhutan, where it will be the sole manufacturer and retailer.
Weyco Group, through this partnership, aims to strengthen its global footprint and expects the brand to do well in these markets following the launch with its new partner. Samar Lifestyle will start selling Florsheim this summer through its points of sale across India. The company plans to open exclusive Florsheim stores by the end of this year.
"We are excited to work with Samar Lifestyle to grow our business in India and Pakistan," Tom Florsheim Jr, Chairman and CEO of Weyco Group said in a statement. "Their expertise in both footwear manufacturing and retail distribution will allow us to deliver the perfect consumer experience. We are very excited to partner with the Sara Group and build the Florsheim brand in a growing and important global market."
Sharing his thoughts on the partnership Kayum Dhanani, Managing Director of Samar Lifestyle & Promoter of Sara Group added, "Florsheim is an iconic brand and has a great history in India and we are looking forward to building on its legacy and heritage. Florsheim enjoys great brand loyalty amongst customers and trade partners alike and combined with our strong product and brand management capabilities, and understanding of the Indian consumer, we are confident we will build another success story."
Apart from Florsheim, Weyco Group owns brands like Nunn Bush, Stacy Adams, Bogs, Rafters and Umi, which are available across the globe. Samar Lifestyle is a leading footwear major in India owning brands Ruosh and Attilio. It currently retails through 30 exclusive stores, 250 retail outlets and leading online fashion retailers.
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