Samantha Ruth Prabhu to endorse Tommy Hilfiger’s women’s watch category

By

Maverick Martins

Published
Apr 10, 2023

Tommy Hilfiger has signed actor Samantha Ruth Prabhu as the new face of the brand to endorse the women’s watch category.

The actor will feature in the spring summer 23 campaign which will be launched in India later this month.

Commenting on the association, Ricardo Cesar Martins, president of Movado Group in a statement said, “We are extremely excited, and proud to be working with Samantha to help introduce the Tommy Hilfiger spring summer 2023 watch collection. Bringing new materials, dynamic proportions, and dramatic new color ways, always with a Tommy twist – By clashing distinctive watch design with bold new elements, we deliver fresh new takes on “Classics Reborn” – like Samantha – every design is unique and one of kind.”

Samantha Ruth Prabhu added, “I am excited to be part of the Tommy Hilfiger family. I have always found watches to be a way to make a personal style statement. Tommy Hilfiger has an iconic global design language which allows your individuality to stand out. I love the new spring summer collection – can’t wait for everyone to see it.”

Tommy Hilfiger operates in India in partnership with textiles giant Arvind Limited and retails in the country through a network of exclusive brand outlets and shop in shops in over 30 cities.