Samantas by Aparna Samanta launches collection at Indian Designer League 2021 in Bengaluru

By

Isabelle Crossley

Published
Dec 9, 2021

Designer Aparna Samanta’s brand Samantas showcased its latest menswear and womenswear collection in Bengaluru as part of the Indian Designer League 2021. The collection celebrated Odisha’s textile heritage. 

A total of 36 models walked the runway to launch Samantas latest collection of bright handloom traditional and fusion wear. The runway show took place at the Den Hotel on December 4 as part of the third season of designer showcase Indian Designer League by Zulfi Ali, Asian News International reported. 
 
The collection featured a wide range of textiles from the designer’s home of Odisha with the aim of celebrating the region’s textile heritage. In line with the Union Government’s ‘Vocal for Local’ campaign to buy domestic-made products and support local businesses, Samantas worked with weavers in Odisha to create the collection. 

The designer also aims to use the collection to help create sustainable employment for Odisha’s artisans. This season, the focus was on Bomkai cotton, Khandua Paata, and Kotpad cotton textiles, which were used to create bright and bold suits and sherwanis for men and lehengas and dresses for women. 
 
Karnataka-based actor Santhosh Reddy walked the runway as part of the show alongside actress Deepika Das. The two celebrities were the event’s showstoppers, a move managed by Saltake Productions.