×
166
Fashion Jobs
ADD UR CO LLP
Production Manager
Permanent · Chennai
HR CAPITAL CONSULTING
General Manager Operations- Garment Export
Permanent · National Capital Region
THE GLOBAL ZONE HR SERVICES
Production Manager/ Manufacturing/ Engineering/ Engineer/ Production
Permanent · National Capital Region
ADD UR CO LLP
Production Manager
Permanent · Chennai
ADD UR CO LLP
Logistics Manager
Permanent · Chennai
PEEPAL HR ASSOCIATES (OPC) PVT LTD
Ceo Textile Business (Please Read The jd Before Applying)
Permanent · Hyderabad
VERUSCHKA
Social Media And PR Specialist
Permanent · MUMBAI
VERUSCHKA
E-Commerce Manager
Permanent · MUMBAI
H&M
E-Commerce Commercial Manager
Permanent · NEW DELHI
H&M
Area Facility Manager
Permanent · NEW DELHI
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
Translated by
Nicola Mira
Published
Jul 16, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Salvatore Ferragamo succumbs to logomania

Translated by
Nicola Mira
Published
Jul 16, 2021

Salvatore Ferragamo, like many other labels, has created a monogram logo. The Italian luxury label, on the eve of major changes (it will welcome Burberry boss Bruno Gobbetti as its CEO at the end of 2021), has decided to embody its brand name in the two initials of founder Salvatore Ferragamo, a capital S and F, elegantly drawn at a slight slant that gives them a vintage feel.


The new Salvatore Ferragamo monogram - Salvatore Ferragamo


It isn’t the first time that Salvatore Ferragamo has sought to find a logo: in 2019, it introduced the Gancini monogram, two semicircles linked by a small barrette, inspired by the pattern on the imposing doors of the Spini Feroni building, the palazzo that is still home to the label's headquarters in Florence.

The idea now is, as the label explained in a press release, to “pay tribute to our founder Salvatore Ferragamo, to his creative innovation and avant-garde vision.”

The new logo is premièring with the Fall 2021 men's pre-collection, especially the new SF Logo line, with accessories like belts, sneakers, moccasins, wallets, card holders and bags, all made in recycled materials with low environmental impact.

The line includes a messenger bag, a backpack and a briefcase made in Econyl® (a nylon fibre made entirely out of regenerated fishing nets and other nylon offcuts), stitched with recycled thread and fastened with a zip made in regenerated polyester derived from recycled plastic bottles, as Ferragamo indicated in the press release.

The launch of the SF Logo line is accompanied by a digital ad campaign lensed and filmed at the Galleria Memphis Post Design, a gallery-museum in Milan, where models stroll around the signature 1980s furniture and design objects created by the Memphis group, led by architect/designer Ettore Sottsass.

Copyright © 2022 FashionNetwork.com All rights reserved.