Salt Attire reimagines workwear at Bombay Times Fashion Week

By

Isabelle Crossley

Published
Apr 24, 2023

Womenswear brand Salt Attire showcased its own take on workwear on the runway at Bombay Times Fashion Week this weekend. The brand’s new collection ‘Success Suits Her’ mixed sleek tailoring with youthful touches and unexpected colours. 

Salt Attire’s latest offering was a celebration of powerful femininity and mixed sleek suits with floral dresses and silky separates. Models walked the runway in hues of aubergine, beige, black, and pink to play with classic work wear silhouettes and update them. 
 
“Their silhouettes are strong, functional, and feminine while being dipped in a vibrant palette that embodies fierce grace,” announced Bombay Times Fashion Week on Facebook. “Clean lines and draped elements highlighted in a careful blend of structured and fluid fabrics generate a contemporary outlook enabling effortless transitions between daytime and late-night styling.”

Dipti Tolani launched Salt Attire in 2017 and the label has been expanding with an omni-channel strategy, opening two new stores in Mumbai in July, 2022. As well as its brick-and-mortar outlets, the brand also retails from its dedicated e-commerce store. 
 
Bombay Times Fashion Week ran from April 21 to 23 at the St Regis in Mumbai as an initiative of the Times Group. The fashion week featured a mix of independent designers, pan-India brands, and fashion design institutes with participating labels including Madame, Gulabo Jaipur, and Meeami Fashion among others.