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Published
Jul 19, 2022
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Salt Attire expands retail presence with stores in Mumbai

Published
Jul 19, 2022

Women’s fashion brand Salt Attire has expanded its retail network with the launch of two new stores in the city of Mumbai.


Salt Attire expands retail presence with stores in Mumbai - Salt Attire


The new stores are in Phoenix Palladium at Lower Parle and Infiniti Mall at Malad. Apart from ready-to-pick garments, Sat Attire will offer bespoke clothing services at the stores.

Commenting on the expansion, Dipti Tolani, founder of Salt Attire in a statement said, “Considering over 25 percent of our online customer base is in Mumbai, so an offline experience store in Mumbai was the obvious choice. Over the years, at Salt Attire, we have designed and fabricated products for the Indian customer and specific to certain cities as well. Specifically for Mumbai, right from the fabrics appropriate to Mumbai weather to the fast-paced life of a woman in Mumbai, ensuring extreme comfort and functionality both, we have nailed the styles for a woman in Mumbai. The city has always been a dream destination for us.”

“Given our price points, which are relatively in the premium range compared to the other fast fashion, digital consumer or e-commerce websites, the offline, in-store experience is a better offering for customers who want to touch-feel the fabric and try on the garments first”, she added.

Launched in 2017, Salt Attire plans to open multiple offline stores in major cities to further strengthen its offline presence by next year.

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