Salt Attire enters to offline market with its first physical store in Gurugram
today Aug 26, 2019
Online fashion women’s workwear brand Salt Attire has entered the brick and mortar space with the launch of its first offline experience store in Gurugram.
The store is located at the Galleria Market and stock a wide range of workwear apparel, jewelry, and accessories.
Dipti Tolani, founder at Salt Attire in a statement said, “The store has been a need at multiple levels. Firstly, we had a lot of requests to come and visit us in person and inquiries for a store visit. Until now, we had been hosting some of our existing customers in our office itself. Customers now have a lot more freedom to customize as per their preferences in-store.
“Also, given our price points, which are relatively in the premium range compared to the other fast fashion e-commerce websites, the offline, in-store experience is a better offering for customers who want to touch-feel the fabric and try on the garments first,” Tolani added.
Salt Attire will be expanding its product portfolio by launching formal handbags in the coming month. The company also plans to open multiple offline stores in major cities to further strengthen its offline presence by next year.
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