Salman Khan launches personal care brand Frsh

By

Maverick Martins

Published
May 26, 2020

Salman Khan has entered the personal care space with the launch of his grooming and personal care brand ‘Frsh’. The actor did a digital launch of Frsh on social media late night on May 24.
 

 
Frsh also plans to further strengthen its product portfolio by adding deodorants, body wipes, and perfumes in the coming months.

“Initially, we had planned to launch deodorants under the brand, but as per the need of the hour, we are bringing sanitisers. After sanitisers, other products like deodorants, body wipes and perfumes will also be launched under the brand,” Salman Khan said in his video message via social media.

Currently, the Frsh sanitisers - which are 72 percent alcohol-based - are available for sale on its website and later will be sold on other e-commerce platforms and retail stores.
 
Frsh sanitisers are priced at Rs 250 ($3) for a 500 ml bottle and Rs 50 for a 100 ml bottle.
 
Salman Khan also co-owns the fashion brand Being Human with Mandhana Retail Ventures Limited, which has a strong presence in the country’s fashion market.