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Salma Hayek Pinault leads the Kering fashion stars raising awareness of violence against women

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AFP-Relaxnews
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today Nov 24, 2017
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Fashion designers and movie stars are shining the spotlight on violence against girls and women as part of a new social campaign for the fashion conglomerate Kering.


Named ‘White Ribbon For Women,' the campaign features Hollywood star Salma Hayek Pinault, alongside Gucci's Alessandro Michele, Stella McCartney, Christopher Kane, Joseph Altuzarra and Dennis Chan.

The star-studded cast is raising awareness of violence against women via the hashtag #ICouldHaveBeen and its complementary website ICouldHaveBeen.org. The site asks men to imagine who they could have been had they been born female, and asks women to imagine being ‘her', highlighting the fact that globally, one in three women or girls is the victim of violence. Michele, Kane, Altuzarra and Chan have each revealed the names their parents would have given them had they been girls, while McCartney and Hayek Pinault take on the moniker ‘Her', inviting social media users, particularly from Generations Z and Y, to do the same before sharing their photos across Instagram, Facebook, Twitter, LinkedIn and WeChat.

"Being born a girl should not equate to a higher risk of violence," said François-Henri Pinault, Chairman & CEO of Kering, and Chairman of the Kering Foundation, in a statement. "Yet, unfortunately, it is the case in our world today. We all could have been born a girl, we all must take on this combat. A combat I am proud to confront together with the Kering Foundation, our Houses and their designers via our sixth annual White Ribbon For Women campaign."

This is the sixth time that Kering has run the ‘White Ribbon for Women' campaign, but the luxury company isn't the only fashion giant to have taken on a cause recently. Back in August, French house Dior joined forces with the WE Charity to support its educational initiative via a new social media campaign coined the Dior Love Chain, recruiting a bevy of stars including Natalie Portman, Rihanna, Robert Pattinson, Jennifer Lawrence and Charlize Theron to spread the message by revealing what they would do for love. For each post hashtagged #DiorLoveChain posted to social media, Parfums Christian Dior pledged to donate $1 to support the WE Schools initiative to provide education for young girls in Kenya, up to up to $250,000. The campaign runs through December 31, 2017. And September saw Matthew McConaughey and luxury skincare brand Kiehl's launch a limited-edition facial cream to raise funds and awareness for Autism Speaks. An accompanying social media campaign saw the actor star in a short video talking about the importance of resources for autistic children, with Kiehl's pledging to donate $1 to the Autism Speaks campaign for every time it was shared on social media, up to $200,000.

The ‘White Ribbon For Women' campaign runs through November 25.
 

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