Safilo brand Carrera Eyewear to hold Cyclothon in New Delhi

By

Isabelle Crossley

Published
Jan 15, 2021

Eyewear manufacturer Safilo’s flagship brand Carrera Eyewear has teamed up with Dayal Opticals to announce its first Cyclothon in New Delhi, to promote fitness and the brand’s association with healthy living. 

 
On January 17, Carrera Eyewear will hold a 26 kilometre Cyclothon beginning and ending in the capital’s Khan Market, the brand announced in a press release. Participating cyclists will traverse a route that passes through Connaught Place and Bangla Sahib Gurudwara and social distancing measures will be in place.
 
“Carrera Delhi Cyclothon in association with Dayal opticals, the optical store with the largest luxury eyewear collection, is a first of its kind event for our brand,” Safilo India’s country head and managing director, Ashutosh Vaidya, said in a press release.

“This event extends Carrera’s philosophy of promoting a sustainable way of living.”
 
Carrera, which has been associated with sports since the brand’s inception in 1956, has been associated with numerous international sports events. The brand’s partner for the event, Dayal Opticals, is also associated with the sporting world and managing director, Navneet Kalra, is also associated with the Delhi Riders Club. The event is designed to promote cycling to the masses, as well as Carerra’s sports friendly eyewear.