Sadia Siddiqui brings six South Asian designers to New York for “Fashion Parade”

By

Isabelle Crossley

Published
Aug 29, 2019

Sadia Siddiqui brought six designers from India and Pakistan to New York, US, on August 27 for “Fashion Parade”, a presentation of South Asian fashion ahead of Christie’s upcoming South Asian art auction.

Fashion Parade took place at Christie’s Auction House on Tuesday in New York and featured a presentation of the upcoming auction “South Asian Modern + Contemporary Art” at the opening reception. The subsequent fashion show saw looks from six Indian and Pakistani designers for the spring 2020 season. Participating designers included Ali Xeeshan, Faiza Samee, Kamiar Rokni, Elan, and Delhi Vintage Co. 

Siddiqui created the event to “change the narrative and perceptions toward fashion designers in South Asia, who are exceptionally talented but not well-known in the West,” according to the event’s press release. “We are about celebrating diversity.”

The day after the fashion show, New York’s Fashion Institute of Technology held a panel discussion on South Asian fashion with the designers who had participated in the runway show. The entire event was sponsored by Citigroup with FIT as its educational partner. 

Fashion Parade was launched by Siddiqui as a fashion event to promote South Asian design internationally. The Fashion Parade first took place in 2014 in London’s Kensington Palace. Fashion Parade is the creative business Mustang’s flagship event and its aim is to promote featured designers to media and other industry professionals.