Sabyasachi returns to Bergdorf Goodman in New York
Following a pop-up jewellery exhibition at Bergdorf Goodman last year, Sabyasaschi Mukherjee’s eponymous brand will return this month with an expanded offering of sarees, bridal wear, ready-to-wear, shawls, scarves, and accessories, as well as jewellery, the brand announced on Facebook. One of the focuses of the exhibition will be the brand’s new handbag line, manufactured in both India and Italy.
“We had a very good first session at Bergdorf where we sold close to $2.5 million [Rs 16.6 crore] of jewellery,” Mukherjee told Vogue India.
“Realising the power of the brand in America, Bergdorf invited me to do a second round. I would like to see more Indian designers going to the west and selling their clothing to the big Indian diaspora, which can be found everywhere. It’s a testament to the power of the Indian consumer. By selling Indian clothes, Bergdorf is raising the bar on inclusivity.”
The exhibition will feature a line of fine jewellery created exclusively for Bergdorf Goodman. India-based shoppers will be able to shop the collection online and have pieces shipped to India.
Last week, the Sabyasachi deal with Aditya Birla Fashion and Retail was finalised with a value of Rs 398 crore.
“I wanted to transition the company when it was at its peak,” said Sabyasachi. The deal promises further expansion for the brand.
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