Sabyasachi partners with Goodtimes for new season of Band Baajaa Bride

By

Isabelle Crossley

Published
Nov 6, 2019

Designer Sabyasachi Mukherjee has partnered with Goodtimes again for the upcoming season of the TV show “Band Baajaa Bride”.

Sabyasachi Mukherjee will once again be the official apparel partner of the upcoming season nine of the reality TV show Band Baajaa Bride, the designer announced on Facebook on November 6. The show’s concept takes brides and gives them a makeover so they can have their dream wedding and Mukherjee dresses them in his designs for the big event. Mukherjee has launched a contest with Goodtimes to find 10 brides-to-be for the show. 

Sabyasachi Muckerjee is celebrating his 20th year in fashion this year and ninth year with Goodtimes. The TV show allows Mukherjee to reach a wider audience and build brand consciousness amongst new demographics. 

The designer also launched a new jewellery collection on November 4 titled “Urbanite”. The collection features “up-cycled and deconstructed heritage jewellery”, the designer posted on his brand’s Facebook page. The collection features chunky, statement pieces and is designed to be styled with traditional wear and casual wear alike and feature uncut diamonds, tourmaline, Iranian turquoise, pearls, and yellow sapphires among other gems.

The jewellery collection was the first to launch exclusively at the brand’s new jewellery store in Mumbai’s Kala Ghoda district. The store, which opened its doors at the end of last month, offers private jewellery appointments to patrons.