Russian Kyzyl all set to take activewear, lingerie market by storm

By

Maverick Martins

Published
Feb 27, 2023

Direct-to-consumer (D2C) activewear and lingerie brand, Russian Kyzyl is all set to launch in India soon and be the game-changer in the industry with its unique designs, high-quality materials, and innovative features.

The female-founded, bootstrap brand by Sumita Singh Shekhawat, Sakshi Singh, and Ladli Singh, aims to give the techno-savvy next-generation women in India a unique experience with its wide range of seamless products.

Russian Kyzyl’s clothes are designed to stand out from the rest and claims they are made from high-quality, durable materials with use of knitting technology to provide added comfort and performance benefits.

The brand has invested time to incorporate unique features into their products and confident it will set a new benchmark for other brands in the market.

Talking about the brand, Sumita Singh Shekhawat told FashionNetwork.com, “As a team of passionate entrepreneurs, we put in countless hours of hard work and dedication to bring Russian Kyzyl to life. We saw a gap in the market for high-quality seamless lingerie and activewear products, and we were determined to fill it.”

Sakshi Singh added, “We spent months researching and experimenting with different materials and technologies until we found the perfect combination that would deliver on our promise of premium quality and seamless comfort.  It was a challenging journey, but seeing our products finally come to fruition has been incredibly rewarding.”

Sharing her excitement ahead of the launch, Ladli Singh said, “We're proud to be the first in India to offer a complete range of seamless lingerie and activewear products under one roof, and we're excited to share our vision with customers across the country.”

The female innerwear market has witnessed a stupendous growth and has undergone a transformational change over the last few years and expected to reach $12 billion by 2025, as per a report by consulting firm RedSeer

With online female innerwear market expected to touch $1 billion by 2025, digital-first omni-channel players focused on innerwear, such as Russian Kyzyl are sure to blitzkrieg their way to success.