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Published
Apr 11, 2019
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Rural gold demand expected to rise this Akshaya Tritiya

Published
Apr 11, 2019

Rural gold sales in India are expected to increase this Akshaya Tritiya festival in May due to farmers having surplus cash thanks to the government’s PM Kisan Samman Nidhi programme.

Rural gold sales are expected to rise this May


“We can expect higher rural demand for gold because of the recent populist measures by the Centre and various state governments, which have boosted farm and rural income,” HDFC Securities senior analyst for commodities Tapan Patel told ET Bureau.

Akshaya Tritiya is a Hindu and Jain spring festival that will take place on May 7 this year. The rural demand for gold, often bought ahead of the festival, is decided mostly by the performance of the farmers’ winter crops. This usually causes local gold prices to remain strong at this time of year and this trend is expected to continue in 2019.

The government’s PM Kisan Samman Nidhi programme that gave assistance to rural farmers is expected to leave them with extra money to spend this festival season. They are expected to spend it on gold as the metal is a preferred investment for wealth in the countryside.

However, gold prices in India as a whole are currently harder to predict as they also depend on US interest rates and the US economy as well as the Indian Rupee’s performance. The outcome of Brexit will also affect Indian gold prices. 

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