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Published
Mar 16, 2017
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Rupa Group inks deal with Fruit of the Loom

Published
Mar 16, 2017

Rupa Group has inked a deal with international brand Fruit of the Loom under its wholly-owned subsidiary Oban Fashions Private Limited to manufacture and market the brand in India.


Rupa Group inks deal with Fruit of the Loom - Fruit of the Loom


Rupa will manufacture, distribute, advertise and sell products for men, boys, women, girls and toddlers in India, under their brand name as per the agreement, according to an Economic Times report.

“At Rupa Group, we are gearing up for rapid expansion and brand licensing is a huge opportunity for us. We would like to leverage this infrastructure and bring several new brands to India. and style while enriching customers' lives through comfort, performance and fun,” said Siddhant Agarwal, vice president, project and acquisition, Rupa and Company Limited.

Rupa will position Fruit of the Loom as a premium brand and their products would be available in 30,000 outlets over the next 5 years.

Fruit of the Loom is the second international brand, which will be produced and marketed in India by the Rupa Group, after French Connection.
 

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