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Published
Jul 26, 2022
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Rupa and Company's promoters launch RetailEz on Amazon India

Published
Jul 26, 2022

Clothing manufacturing business Rupa and Company’s promoters Siddhant Agarwal and Aparesh Agarwal have launched RetailEZ as a new seller business on Amazon India to take over part of Cloudtail’s business. 

RetailEZ will retail goods on Amazon India - Alto Nivel


RetailEZ will take over Cloudtail’s home and kitchen business and work with its sellers and suppliers in the segment, sources close to the matter told ET Tech. RetailEZ will operate as a seller business on Amazon India and aims to tap into its sizeable user base across India. 
 
After Amazon acquired a 100% stake in Cloudtail’s parent company Prione, Cloudtail’s numerous segments have been taken over by other businesses in order to comply with Indian regulations. Cloudtail was previously the largest seller on Amazon India. Following Amazon’s acquisition, the business had to demonstrate that it does not own equity in a seller on its platform and does not control the inventory of any of its sellers. 

“RetailEZ is a new initiative from the Rupa Promoters Group- designed to leverage the digital boom in India and the mass access to smartphones and internet,” wrote the business on its new Linkedin page. Rupa and Company’s chief financial officer Ramesh Agarwal confirmed the launch of the new business to the Economic Times and noted that it will be a separate business from Rupa and Company and is not associated with it in any way. 
 

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