Rugby World Cup flagship store opens in London

The store is stocked with 2,100 square feet of official licensed products, including the Webb Ellis Cup collection, the countries collection -- which lets fans support their favorite country's team -- the Rugby World Cup collection and the England Rugby range.

This is the second Rugby World Cup store to open in London, after a Covent Garden store opened earlier this year.

Also among the goods is the official Match XV ball and an excess of mugs, pins, glassware, jewelry and clothing.

Purchases can be made in the store at 156 Oxford Street or online at www.rwcshop.com.

The 2015 Rugby World Cup will be hosted by 10 English cities as well as Cardiff in Wales from September 18 to October 31, with the final being held at Twickenham Stadium.