Rsh Global relaunches ‘Joy’ brand in West Bengal with new campaign
Personal care company Rsh Global has relaunched its brand ‘Joy’ in the eastern state of West Bengal with the launch of its new marketing campaign ‘Rupe Ami, Gune Ami’.
The company sees huge potential in the state of West Bengal and aims to popularise its new range of Joy skincare products through this campaign.
Additionally, the company also plans to expand its personal care range portfolio in the mass and mid-premium segment as it expects the State to contribute significantly to its overall revenue.
The company is expecting to clock sales of around Rs 500 crore ($69.7 million) during the current financial year and aiming to double it to Rs 1000 crore by 2023.
Commenting on the launch of the new campaign, Sunil Agarwal chairman Rsh Global in a statement said, “The relaunch is an exciting moment for us, the new age consumer has evolved with time and we are extremely excited with the new range of innovative products that we are ready to offer them. This is the start of a year-long campaign which will include print, hoardings, TV commercials, and various associations with iconic properties."
Poulomi Roy chief marketing officer added, “For Joy, it is a relaunch in Bengal. Being headquartered in Bengal, it is easier for us to relate to our consumers in terms of their culture and behaviour. Bengal has always been a place that has moved ahead with the current times without forgetting its cultural roots.”
Rsh Global is based in Kolkata and retails across the country through its strong distribution network.
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