RSH Global banks on e-commerce to drive growth
Personal care products maker RSH Global is banking on its e-commerce channels to drive sales and expects the e-commerce vertical to generate sales of around Rs 100 crore ($13.4 million) over the next two years.
The company expects strong sales going forward post the Covid-19 pandemic and plans to diversify its product portfolio to boost its sales in the coming months.
“We were negligent of the channel earlier given the high costs associated with delivery, but the pandemic taught us a lot of lessons. Now, on average, e-commerce contributes about Rs 2 crore to my monthly GMV of around Rs 45 crore, which is 4.5 percent,” Sunil Agarwal, chairman of RSH Global told news agency PTI.
“We launched five facewashes in one go for e-commerce, but these are differentiated products with minerals, pH 5.5, which are not in our general trade and modern trade portfolio. RSH Global has also introduced some of these products in about 10,000 top general trade and standalone modern trade outlets. The company plans to launch about 30-35 more products for the marketplaces in the next two years as it eyes higher sales from e-commerce,” Agarwal added.
RSH Global is based in Kolkata and retails across the country through its strong distribution network.
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