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Published
Sep 24, 2021
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RP-Sanjiv Goenka Group enters personal care segment with new brand Naturali

Published
Sep 24, 2021

RP-Sanjiv Goenka Group has entered the personal care segment with the launch of a new brand ‘Nautrali’ under its FMCG’s arm Guiltfree Industries Ltd. The company expects to generate sales of Rs 500 crore with the brand over the next five years.
 

RP-Sanjiv Goenka Group enters personal care segment with new brand Naturali - Spencer's Retail- Facebook


Guiltfree will launch haircare and skincare products under the Naturali brand that will include products like shampoos, conditioners, face wash, and face creams.
 
The brand plans to expand its product portfolio in the coming months and banking on its affordable pricing to boost sales.

“The FMCG market in India is worth Rs 70,000 crore, and the hair and skin category are nearly half of it. Naturali, the group aims to gain a share of this pie. Naturali is designed to meet the evolved beauty needs of modern millennials and Gen Z consumers who are conscious, well-informed and unwilling to compromise,” said Shashwat Goenka, sector head retail and FMCG at RP-Sanjiv Goenka Group.
 
“With the launch of the new personal care brand, the group is targeting a revenue of Rs 400 crore to Rs 500 crore over the next 4-5 years. The target is to gradually capture the market and build momentum in the long run,” he added.
 
The newly launched brand will be available on leading e-commerce platforms like Amazon, Flipkart, Nykaa, and others, along with retail outlets across Indian.

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