×
592
Fashion Jobs
GENESTORE INDIA PRIVATE LIMITED
Area Sales Manager/ Business Development Executive-Mumbai
Permanent · Mumbai
ANAND RATHI
Cluster Head/ Area Sales Manager
Permanent · Chennai
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
MAHALAKSHMI PROFILES PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
ARCHANGEL HR SOLUTIONS
Consultant Planning, Merchandising, Sourcing
Permanent · Chennai
KARADI PATH EDUCATION COMPANY PRIVATE LIMITED
Senior Area Sales Manager - Karadi Path Education Company
Permanent · Chennai
SENSO FOODS PRIVATE LIMITED
Area Sales Manager/sr. Sales Executive For "Corporate Sales"
Permanent · Ahmedabad
ALGOR SUPPLYCHAIN SOLUTIONS PRIVATE LIMITED
Hiring For Sales Manager in Logistic co| Hyderabad | Goa
Permanent · Bengaluru
A2V INSURANCE BROKERS PRIVATE LIMITED
Area Sales Manager
Permanent · Ludhiana
VIKRAM TEA PROCESSOR PVT LTD
Area Sales Manager
Permanent · Mumbai
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales -Namakkal
Permanent · Namakkal
ARKRAY HEALTHCARE PVT. LTD
Opening For Medical Business Manager(mr)- Delhi Chennai & Bangalore
Permanent · Chennai
PUMA
Studio Operations Manager
Permanent · Bengaluru
ELICO LIMITED
Requirement For Production Manager
Permanent · Hyderabad
FINO PAYMENTS BANK
Territory Sales Manager - Merchant & Distributor Onboarding - up
Permanent · Faizabad
FINO PAYMENTS BANK
Territory Sales Manager - Merchant & Distributor Onboarding - up
Permanent · Mahoba
ELECTRONICA FINANCE LTD
Area Sales Manager - Machinery Loan(Delhi ,Faridabad & Ghaziabad)
Permanent · Faridabad
IOTECHWORLD AVIGATION PVT LTD
Production Manager Engineer (Design & Development)
Permanent · Gurugram
CLASSIC SEARCH PVT LTD
Manager Production
Permanent · Bengaluru
CLASSIC SEARCH PVT LTD
Manager Production
Permanent · Bengaluru
SWASTIKA INVESTMART LTD
Opening For Branch Manager/Area Sales Manager
Permanent · Raipur
PARAISO REALTY PVT LTD
Sales Manager /Associate / Senior Associate - Real Estate Sales
Permanent · Lucknow
By
AFP
Published
Sep 19, 2016
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Rough and ready talent showcased on London fashion fringe

By
AFP
Published
Sep 19, 2016

In an industrial space accessed through a Soho record shop, three young designers style their models in a cramped cubicle before sending them out to a cheering crowd sipping bottled beers.


One of the looks presented at the On Off catwalk yesterday in London. - onoff.tv



Away from the polish of London Fashion Week's main schedule, up-and-coming designers star in a host of rough and ready shows -- and for many, they are what the week is all about.

"It's about the raw talent, and giving raw talent an opportunity to be seen," said Lee Lapthorne, who picked the three designers to show as part of his On|Off initiative.

Like many off-schedule events, his show was put together on a shoestring budget with spartan sets and limited collections -- but with undeniable energy, aided by the sounds of a live punk band.

On|Off has been showcasing alternative designers since 2002 and gave an early helping hand to now established British names such as Gareth Pugh, J.W. Anderson and Roksanda.

Among this season's picks is Timothy Bouyez-Forge, who showed a collection of vacuum-formed tunics and dresses sprayed with brightly coloured car paint, held together with industrial straps and rivets and with motorbike parts as bags.

Lapthorne believes programmes such as his are vital to London's creative reputation, as a counterbalance to the big names like Burberry and Topshop on the official schedule.

"What London for me is lacking at the moment is what London was known for --- that edgy, almost punk-esque energy that London had, that McQueen brought, which Galliano had," he told AFP.

"London has had to become a major city of fashion, and had to get more business-minded, rightly so. But I think at the same time, it's lacking that freedom of creative expression."

He added: "I get the vibe from a lot of people I talk to that people are bored of fashion week. Is there anyone pushing the envelope out there?"

- 'Excited to see the new' -

On|Off is one of a number of initiatives to support emerging talent, many of them helped by the British Fashion Council (BFC) -- and, in the case of the Fashion East and NewGen sponsorship programmes, funded by high street giant Topshop.

"London Fashion Week and British fashion is known as the birthplace for emerging talent," said BFC chief executive Caroline Rush.

"It's great that we have successful businesses, it's great that we have brands that are building their businesses internationally. But a lot of people of course are also excited to see the new."

- 'Shun main schedule' -

A short walk from the On|Off venue, the Painting Rooms Presentations, held in a century-old gallery near Covent Garden, is in its third season.

Designers include China's Xiao Li, who has made a name for herself with voluminous garments, and Canadian Steven Tai, who showed a tomboy look on models styled as gawky teenage girls.

The initiative of The Wolves PR agency shows two designers at one time, one named on the official schedule, the other not.

"That helps bring an audience to people who might not get it otherwise. And viceversa -- there's a lot of people who really like to look at the off-schedule and shun the main schedule," said PR manager Stephen Lawton.

Diverting the fashion pack from an already gruelling official schedule is not easy, and many "off" venues are close to the main BFC hub in Soho.

Not all the designers showing off schedule will migrate to the big league -- but any showcase during fashion week helps.

Bouyez-Forge, a boyish figure in a T-shirt and baseball cap, says he hopes his show will be successful enough to allow him to keep designing.

Will he aim for on schedule? "That's decided by people much higher up, but I can definitely try!" he said.By Alice RITCHIE

Copyright © 2021 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.