Rookie USA opens new store in Jasola

By

Isabelle Crossley

Published
May 22, 2023

Children’s wear brand Rookie USA has opened a new exclusive brand outlet in New Delhi’s Jasola district. The store houses the brand’s full product selection for children and teens aged 0 to 16 years old and is located inside discount mall Pacific Premium Outlets. 

“Top-notch brands for trendy tiny tots are here,” announced Pacific Premium Outlets on Facebook on May 21. “From playtime to bedtime, Rookie USA keeps your kids looking adorable every step of the way. Shop stress-free for your little ones at year-round discounts only at India's first Premium Outlets Mall. Visit Pacific Premium Outlets Mall, Jasola today and give in to greed as we are always on off!”
 
Rookie USA retails a multi-brand selection of clothing and accessories with a focus on US-based brands. The new store has dedicated segments for casual wear brands Nike, Levi’s, Jordan, and Converse and has a wall dedicated to footwear. 

The business describes itself as, “India’s only authorised seller for kid’s active wear (0-16 years) for Nike, Jordan, Converse, and Levi’s,” according to its website. Rookie USA retails from its dedicated e-commerce store and has brick-and-mortar outlets in Noida, New Delhi, Mumbai, Kolkata, and Goa. The business also retails Hurley clothing.