Rohit Sharma to endorse Vega’s men’s grooming range
Indian cricketer and captain of Indian Premier League team Mumbai Indians, Rohit Sharma, has been signed by India’s leading beauty accessories brand Vega for its men’s personal grooming range under the ‘Vega Men’ brand.
With this association, Vega is looking to make inroads into the booming men’s grooming market. The company already has a significant presence in the women’s personal care market.
Commenting on this association, Sandeep Jain, director at Vega Industries Pvt Ltd, in a statement said: “Vega is a brand that has been into business for the last two decades and our mission has been to cater to the ‘Head to Toe’ grooming needs of our consumer. After having established our leadership in beauty care accessories category and attaining a significant position in the market for personal care Appliances for women, we are all set to strengthen our men portfolio under the ‘Vega Men’ brand with the exciting Rohit Sharma as our brand face."
Talking about his association with the brand, Rohit Sharma added: “I am pleased to be associated with Vega. They have some of the most sophisticated yet stylish and consumer-friendly products in the market. I look forward to being part of their growth journey.”
A digital campaign featuring Sharma as the new face of the brand for ‘Vega Men’ range is expected to go live later this month.
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