Rochas terminates menswear line

By

Dominique Muret

Translated by
Nicola Mira

Published
Aug 26, 2020

The re-launch of Rochas’s men's ready-to-wear line seems to have been well and truly compromised. In early August, the Interparfums group, owner of the renowned Parisian label since 2015, announced the decision to put a stop to Rochas’s men's collections, which had been re-introduced on the market three years ago. The French group has stated in a press release it decided, after “taking into account the global outlook, to regretfully suspend all activities relating to the menswear collections by Rochas.”

Interparfums thanked designer Federico Curradi “for his first-rate work as creative director of menswear, having succeeded, in just three seasons, in selling his collections to the world’s leading boutiques.”

In less than two years, the Florentine designer has been able to inject fresh zest in Rochas's menswear, engineering a soft transformation by introducing a more bohemian, relaxed style, in lieu of the polished, sophisticated Parisian-chic look initially devised by designer Béatrice Ferrant, when the label’s menswear line was first relaunched.

Curradi had been in charge of Rochas Homme since January 2019, when Interparfums licensed the line to Onward Luxury Group (OLG), having relaunched it in 2017 through the work of an internal team led by Ferrant.

OLG, the Japanese fashion group’s Milan-based luxury subsidiary, has also held the license for some twelve years for the production and distribution of the Rochas womenswear line, styled until last February by Italian designer Alessandro Dell’Acqua. The name of Dell’Acqua’s successor has not yet been revealed. Among those mentioned, there is Cédric Charlier.