×
210
Fashion Jobs
INFEXN LABORATORIES PRIVATE LIMITED
Area Sales Manager
Permanent · Mumbai
LENSKART
Area Operations Manager
Permanent · Chennai
WALPLAST PRODUCTS
Opening For Manager Sales - Walplast Products Pvt. Ltd. (Pune)
Permanent · Pune
ADECCO INDIA PRIVATE LIMITED
Job Opening For Area Sales Manager Role For Mnc Company
Permanent · Bengaluru
DR LAL PATHLABS
Area Sales Manager -Chandigarh
Permanent · Chandigarh
JOB INDIA
Regional Manager Sales (Backend Operations)Garments - Gurgaon
Permanent · Faridabad
MANPOWERGROUP SERVICES INDIA PRIVATE LIMITED
Area Sales Manager/sr.Area Sales Manager
Permanent · Kolkata
HERITAGE NUTRIVET LIMITED
Cattle Feed - Area Sales Manager - Salem Location
Permanent · Salem
THINK FIRST DIGITAL
Hiring For Event Production Manager - Mumbai
Permanent · Mumbai
LUPIN
Opportunity For Area Manager - Mass Marketing - Lupin Ltd
Permanent · Pune
SOBHA
Manager - Sales at Sobha Nesara, Kothrud - Pune
Permanent · Pune
MIDAS HYGIENE INDUSTRIES PRIVATE LIMITED
Area Sales Manager - Punjab
Permanent · Jalandhar
PETPOOJA
Area Sales Manager || Software Sales (Pos) || Petpooja
Permanent · Navi Mumbai
FLEETX
Assistant Area Sales Manager/ Area Sales Manager
Permanent · Haldia
FLEETX
Area Sales Manager
Permanent · Tirunelveli
MINIVEL SERVICES
Area Sales Manager - Insurance Company
Permanent · Bengaluru
POLYCAB
Area Sales Manager
Permanent · Chennai
ACME SERVICES PRIVATE LIMITED
Purchase Manager For a Leading Textile Brand
Permanent · Mumbai
SBFC FINANCE
Area Sales Manager And Sales Manager- Loan Against Property
Permanent · Ahmedabad
GRAND CHEMICAL WORKS
Area Sales Manager- Lucknow (gt Fmcg)
Permanent · Lucknow
GRAND CHEMICAL WORKS
Area Sales Manager - Jaipur (gt)
Permanent · Kota
PUMA
Manager- Supply Planning
Permanent · Bengaluru
Published
Jan 20, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Roadster launches augmented reality t-shirts and anti-viral clothing line

Published
Jan 20, 2021

Menswear, womenswear, and lifestyle brand Roadster has expanded its product selection to launch a line of augmented reality t-shirts and clothing and footwear made from ‘anti-viral’ textiles. 

A jacket from Roadster's new anti-viral clothing line - The Roadster Life- Facebook

 
Roadster’s new line of AR t-shirts was developed by fashion e-commerce platform Myntra’s Innovation Labs design team. The new range of graphic tees feature a readable AR code, which people can scan on the Myntra app on Android phones to bring the graphic to life with sounds and visuals designed to give the experience of being on the road.
 
The collection features six different scannable designs and the 100% cotton t-shirts retail for Rs 999 ($13.66). The collection is designed to engage wearers, encourage them to use the Myntra app, and promote Roadster’s identity as a brand for riders. 

Roadster has also launched a new line of clothing and footwear made from anti-viral textiles designed to kill 99.4% of viral infections they come into contact with, the brand announced on Facebook. The line features jackets, t-shirts, sneakers, and sweaters among other garments. 
 
Roadster is one or a number of Indian brands embracing anti-viral textiles, in response to increased public health concerns caused by the ongoing coronavirus pandemic. Roadster also embraced the shift to virtual events in the ‘new normal’ by holding an online music contest ‘Roadster Ok Please’ last year.

Copyright © 2022 FashionNetwork.com All rights reserved.