Roadster launches augmented reality t-shirts and anti-viral clothing line
Menswear, womenswear, and lifestyle brand Roadster has expanded its product selection to launch a line of augmented reality t-shirts and clothing and footwear made from ‘anti-viral’ textiles.
Roadster’s new line of AR t-shirts was developed by fashion e-commerce platform Myntra’s Innovation Labs design team. The new range of graphic tees feature a readable AR code, which people can scan on the Myntra app on Android phones to bring the graphic to life with sounds and visuals designed to give the experience of being on the road.
The collection features six different scannable designs and the 100% cotton t-shirts retail for Rs 999 ($13.66). The collection is designed to engage wearers, encourage them to use the Myntra app, and promote Roadster’s identity as a brand for riders.
Roadster has also launched a new line of clothing and footwear made from anti-viral textiles designed to kill 99.4% of viral infections they come into contact with, the brand announced on Facebook. The line features jackets, t-shirts, sneakers, and sweaters among other garments.
Roadster is one or a number of Indian brands embracing anti-viral textiles, in response to increased public health concerns caused by the ongoing coronavirus pandemic. Roadster also embraced the shift to virtual events in the ‘new normal’ by holding an online music contest ‘Roadster Ok Please’ last year.
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