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Published
Nov 18, 2022
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Rivaah by Tanishq launches The Great Indian Bride with Disney+ Hotstar

Published
Nov 18, 2022

Tanishq’s bridal jewellery brand Rivaah has partnered with streaming platform Disney+ Hotstar to launch a new TV show titled ‘The Great Indian Bride’. 

Jewellery by Rivaah by Tanishq - Tanishq- Facebook


The show is hosted by actress Shriya Pilgaonkar and featured five brides from across India who are styled in Rivaah bridal jewellery as they share their stories, Tanishq announced in a press release on November 18. The show was created by Disney+ Hotstar Creative Works and Tanishq and can be viewed on the Disney+ Hotstar streaming platform. 
 
“#TheGreatIndianBride captures the beautiful, powerful, and real stories of the brides of today,” said Titan Company Limited’s genera, manager of marketing at Tanishq Ranjani Krishnaswamy in a press release. “Confident, poised, graceful, spirited these young women share their stories as they embark on their chosen journeys of togetherness. Their stories celebrate the richness of culture, the beauty of the jewellery that adorns this culture and our resplendent bride herself who consciously curates her signature style on her special day.”

The Great Indian Bride is designed to show the emotional and personal transition brides experience on their wedding day while showing sparkling jewellery by Rivaah. Traditional jewellery from different Indian communities features with explanations of its meanings and origin. 
 
“At Disney+ Hotstar, we believe in working alongside brands to build a special bond with their consumers through effective storytelling,” said a spokesperson for Disney+ Hotstar in a press release. “Our upcoming show, The Great Indian Bride, will help Rivaah by Tanishq build a deeper brand connection.  It is a very relatable show that’ll strike a personal cord with potential consumers as it features the journey of real brides from across the country before their special day.”
 

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