Ritu Kumar launches on Namshi to strengthen presence in the Middle East

By

Maverick Martins

Published
Mar 13, 2020

Ritu Kumar, one of the largest designer wear brands in India, has strengthened its presence in the Middle East with the launch of its brand on fashion e-commerce website, Namshi.
 

Through its association with Namshi, Ritu Kumar will sell its products to customers across the region. The brand is hoping to tap Namshi’s young customer base and expects strong online sales on the platform.
 
Commenting on the launch, Amrish Kumar CEO, Ritu Kumar in a statement said, “We are extremely pleased to announce the presence of Ritu Kumar and Label Ritu Kumar on Namshi.com. It has always been our endeavor to provide exceptional customer experience on every platform be it our stores or e-commerce websites."

“Our association with Namshi is in sync with the brand’s plan for the region. The portal champions digital innovation with its free app and mobile-friendly website making it the ultimate fashion destination for the younger generation. We are certain that our young patrons will enjoy this experience as much as they enjoy shopping at our stores,” he added.
 
Ritu Kumar currently has two retail stores in UAE at Dubai Festival City and Burjaman City Centre Mall. Namshi, which operates in the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Oman, and Bahrain, is owned by Emaar Malls.