Rimzim Dadu launches first flagship store in Delhi’s DLF Emporio
Designer Rimzim Dadu has opened her first flagship store in New Delhi in luxury mall DLF Emporio. The store houses Dadu’s experimental bridal wear with sarees made from metal wire, menswear, and accessories.
Rimzim Dadu has opened her first flagship store last week after 12 years in fashion, the brand announced on Instagram. Along with Dadu’s signature womenswear, the store has a dedicated section for Dadu’s recently launched menswear line. Notable items include a Nehru-style bomber jacket made from metal yarn. Accessories are also placed throughout the store including a range of triangle-shaped metal handbags and slip-on heels.
A large screen that resembles a wall of water showcases Dadu’s signature wire-textile technique and platforms for shoes and accessories are reminiscent of ancient Greek ruins. Historical touches coupled with smoothly curved furniture and even curved walls create a highly conceptual mix of the modern and the ancient.
“Our most popular technique involves changing the nature of steel. We first make hair-thin wires, treat them to make them soft and then each wire is cross sewn individually to make unique surfaces,” Dadu told Lifestyle Asia in an interview about what shoppers can find in her new store.
“Our saris and lehengas made of this surface are very popular. When people wear them for weddings, it sets them apart from the crowd. The new Indian bride is way more experimental now and there is an increasing desire to not look like everybody else on your most important day.”
Rimzim Dadu launched her eponymous brand in 2007 and has dressed celebrities including Sonam Kapoor, Alia Bhatt, and Deepika Padukone among others.
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