Ridhi Mehra to launch first ever flagship store in New Delhi
Designer Ridhi Mehra is set to launch her first-ever flagship store in New Delhi’s Seven Style Mile in Mehrauli. The store will open its doors this month and launch the brand’s upcoming collection.
Mehra will launch her brand’s maiden flagship store inside the luxury fashion mall The Kila, which is located in the capital’s Mehrauli district; an area with an increasing number of high-end fashion boutiques.
The Kila, which launched in 2015, also features other Indian luxury brands including Amit Aggarwal, Nikasha, Namrata Joshipura, and Am:pm.
The store opening will also coincide with the launch of the brand’s upcoming collection, 'Pearl'. The collection features embellished sarees and gowns for the upcoming festive season and has a colour palette of ivory, beige, blue, and pink. Anarkalis, lehengas, and sarees with jacket-style blouses will also feature.
Ridhi Mehra launched her eponymous brand in 2012 and the brand won the FICCI YFLO High Flyers Award in 2018.
Mehra takes her design inspiration from vintage European aesthetics and her Indian heritage to create a vibrant and eclectic mix. The brand currently retails from its dedicated e-commerce store and a number of multi-brand boutiques across India’s metros.
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