Ridhi Mehra launches new affordable pret line with 'Wildflower' collection

By

Isabelle Crossley

Published
Jul 11, 2022

Eponymous designer Ridhi Mehra has launched a new, affordably priced, ready-to-wear line with its maiden collection ‘Wildflower’. The vibrant womenswear line is designed to offer a relaxed take on occasion wear. 

Known for her opulent traditional wear, Ridhi Mehra has branched out into fusion wear with new collection Wildflower, the brand announced in a press release. The line’s more affordable price point is designed to enable wider fans of the brand to be able to purchase from it and broaden the label’s customer base.

“This project has been a pleasure because it allowed us to take a renewed approach to our aesthetic and take it a notch higher,” said designer Mehra in a press release. “The past few years have been a stepping stone for us to branch into pret and it surely is a great opportunity to be a part of a revolution in the fashion universe, letting us combine our signature with a hint of new-age inspirations.”

The collection is designed to blur the lines between Indian wear and streetwear, according to the brand. With a vibrant colour palette and exuberant mixing of prints and colour blocking, the line contrasts its slouchy silhouettes with a bold aesthetic. Notable pieces from the line include printed kurta and co-ord sets and retro style flared trousers and belted jackets.