Ridhi Mehra launches bridal collection Nooreza with actor Lisa Haydon
Designer Ridhi Mehra has launched her first-ever bridal couture collection ‘Nooreza’ with model, actor Lisa Haydon as the face of the collection.
The Nooreza collection includes lehengas, drapes, sarees, anarkalis, and embroidered jumpsuits. To promote the collection, Ridhi Mehra has launched a campaign with Lisa Haydon.
Commenting on her new collection, Ridhi Mehra in a statement said, “With our 10th-year celebration collection Nooreza, we wanted to recreate and reimagine some of our most iconic pieces over the years while giving it a touch of contemporary times. Lisa Haydon adorning the Nooreza collection is coming full circle. Bringing this whole collection together with her is a milestone wrapped with nostalgia, pride and gratitude for the glorious days gone by."
Actor Lisa Haydon added, “From walking for Ridhi Mehra’s 2014 runway show to the biggest ever couture campaign, I am so proud to celebrate Ridhi Mehra’s 10 years journey wearing her exquisite bridal couture collection - Nooreza. It’s Ridhi Mehra’s first ever bridal couture collection and I am happy I got to be part of her glorious journey.”
Ridhi Mehra founded her eponymous brand in December 2012 in New Delhi inspired by vintage and European aesthetics. The brand retails from its New Delhi flagship store, dedicated e-commerce store, and select multi-brand retailers.
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