Published
Nov 11, 2022
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Revlon India eyes mass segment for hair and beauty, expects double digit growth

Published
Nov 11, 2022

Revlon India plans to expand into the mass segment of the market and launch a range of affordable hair care and cosmetics products. The business is confident that this will help it to achieve 40% year-on-year growth from next year onwards. 

U.K. Modi group will expand Street Wear Cosmetics' product selection along with Revlon India hair care - Street Wear Cosmetics- Facebook


“Premium is a niche market in India,” Revlon India’s operator U.K. Modi Group chairman UK Modi told ET Retail in an interaction. “If we remain niche, our business will remain limited and we cannot expect phenomenal growth… If we want to grow and exploit the brand, we need to go to the masses in India. This will be the next phase of growth for Revlon India.”
 
Products in the brand’s affordable hair colouring line will be priced under Rs 200 so they are accessible for a wide audience. The affordable hair colour range is set to hit shelves mid-next year, according to Revlon India. 

The business will also expand its value cosmetics brand Street Wear Cosmetics, which focuses on younger consumers. The brand will expand its products in the mass premium segment of the market and begin by launching eye and face cosmetic goods in the coming few months. 
 
Revlon plans to leverage its reputation as an international cosmetics brand to gain customers in the value and mass premium segments of the market. U.K. Modi Group operates Modi-Mundipharma Beauty Products. This business introduced Revlon into the Indian market in 1995 and the business was previously named Modi-Revlon. 

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